Zachary Avenue

Designed a logo for an existing coffee house. The client requested a freelance graphic designer who could create a strong concept that communicates sense of directions. The purpose of this concept was to assist customers nearby while traveling in the area.

In order to visually deliver this concept, we focused on typography emphasizing the crossbars in the name of the business. The vibrant colors that relates to coffee helped the stems of the letters stand out. The arrow at the end communicates a CALL to ACTION for customers to head in that direction of the coffee shop

Redesigned Cover: The No. 1 Ladies' Detective Agency

Redesigning The No. 1 Ladies’ Detective Agency book cover was an exciting creative challenge, aimed at enhancing its visual appeal and adding a strong, relevant design narrative.

I focused on design elements that connect directly with the detective theme. I selected a dark color palette to create a sense of mystery and intrigue, which ties back to the title. The original fonts were visually weak, so I carefully chose typefaces that are both legible and reflective of the book’s tone.

The redesigned cover now features a magnifying glass as the central graphic, with the book title appearing through the lens, creating the illusion that it’s being read through it. I added a silhouette of a figure lying near the magnifying glass to reinforce the detective theme. Moving from the original orange background with bold typography to a sleek black cover, the new design centers around graphics that truly represent the title and story. Bringing this concept to life was an absolute joy and a fulfilling experience in visual storytelling.

Cartoonist Portrait

This entertainer on Youtube wanted to bring fun and joy to his channel but was missing his brand identity.

Using my illustration skills to draw him was very challenging but fun to illustrate. The element such as the TV helped give the illusion of the entertainer. The color palette was inspired by the Houston Oilers football team.

Botanical 24

Botanical 24 is aromatherapy company that had a vision but was missing a brand identity that would attract their niche.

Making a decision to use 24 as the focus point, so the logo would standout and be memorable. Botanical were placed in close proximity of the number giving the eye balance. The colors were another key factor to tie the client vision for their brand identity.

Backyard Grill

This existing restaurant has a logo but was missing some elements to make it stand out. The colors were too dull to allow this logo be memorable to the customer eye.

Deciding to emphasize on typography was the key point to bring this logo to life. I manipulated the letter "G" to give that illusion of a grill. Adding some fire brought some flame!! Using vibrant colors just for the fire brought more attention on the the "G" in grill. Going in this direction definitely made this restaurant brand identity more memorable to the customer eye.

Ky'avalon

Ky'avalon came from the concept of combining three sisters names together. The client wanted a logo that pop for their online shopping store and represent their personalities.

Incorporating their own personal colors to the beginning of their name was a huge focus point. This was accomplished by using fonts that was bold. A medium of graphics to add to the concept definitely drove their brand identity home.

The Islands

Promotional items and mailers were missing the selling pitch for the islands. Advertising suffered a major setback because the lack of elements. Elements that would sell from their collection.

Designing all promotional pieces for the island had to have one goal in mind.- Sticking with a theme that make the customer want to purchase the artwork in a series. I focused on the color palette that would communicate fun and exciting.

Piniture

(College Group Project)

In college I was chosen to be the lead designer. The duties were to create a strong logo concept for a high end furniture and accessories shop, design a brand guide, and direct my fellow team with their duties.

This was an amazing experience and opportunity to create a strong concept and logo for this high end furniture and accessories shop. Also, this experience taught me how to manage a design team. Now I am able to apply that into my business.

My team and I used great quality images to advertise high end furniture as well as focused on colors that attract middle class clientele to buy merchandise.

Justine Clapp designed the branding collateral pieces while Kaitlyn King designed the sales collateral pieces.

Fliers

Using fliers as an advertisement piece is essential for marketing an event or business.

Having an idea in mind for each client was very interesting. I wanted to make sure that the important information was hierarchy for each one. Utilizing the negative space helps draw the eye to information on the fliers.

Color schemes definitely had to relate to the message of the fliers. Kept the colors at a medium, so it won't be overwhelming.

Cape Cod

The excitement for this mailer were missing for Cape Cope Beach entertainment. Not including specific activities for tourist was a hug mistake.

Incorporating the specific activities on each mailer was going to be the selling point for Cape Code. Illustrating and adding colors in the scenery of kids whale watching, someone chilling in Martha Vineyard, and enjoying the beach completed the mailer series.

Banners

Banners should make you say "WOW" instantly!! It communicates the message louder than a flyer.

Having the opportunity to deliver these clients messages on a banner in a creative way was phenomenal.

The goal was to use design elements to draw attention to the subject matter.

Business Cards

Each business cards were designed and printed to coincide to their brand identity.

Incorporating the colors throughout the process was the main focus.

The owners of the company wanted a business card that was memorable and to the point.