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Designed a logo for an existing coffee house. The client requested a freelance graphic designer who can create a strong concept that communicates some sense of directions. The purpose of this concept was to assist customers nearby while traveling in the area.
In order to visually deliver this concept, we focused on typography emphasizing on the crossbars in the name of the business. The vibrant colors that relates to coffee helped the stems of the letters stand out. The arrow at the end communicates a CALL to ACTION for customers to head in that direction of the coffee shop
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